Stop Winging It!
Build a photography business you are proud of
Join our 2026 Marketing Mastermind for newborn and family photographers. Designed to take you from "winging it" to fully booked with clients who love what you do.
Apply TodaySEEN IN:
Let's be honest...
Does this sound like you?
- Right now, running your photography business feels like a bit of a guessing game?
- You’re posting on Instagram and hoping something sticks, but enquiries are patchy at best.
- You dread talking about prices because you’re worried people will walk away, so you discount to get the booking.
- Every month feels uncertain (some busy, some empty) and there’s no consistency you can rely on.
- You have spent good money on other courses only to realise that it wasn't designed for the UK market, or because there was no accountability, you ran out of motivation.
If that sounds like you, you’re not alone.
Most photographers start here. The good news? It doesn’t have to stay this way.
Imagine having your very own marketing manager in your corner for a full year
Guiding your strategy, giving you ready-to-use tools, and keeping you accountable until your calendar is full of the right clients.
That’s exactly what this mastermind is. This isn’t just information. It’s implementation, accountability, and a system built for the UK photographer that you can finally trust.
INTRODUCING
2026 Marketing Mastermind
This mastermind isn’t about overnight success or chasing quick hacks.
Building a fully booked business takes planning, consistency, and compassion — for yourself, your clients, and the process. But with the right system, it’s absolutely possible.
By the end of our 12 months together, you’ll…
- Have a calendar steadily filling with clients who value your work.
- Know exactly how to price and sell without awkwardness or panic-discounting.
- Feel in control of your marketing instead of second-guessing every post.
- And most importantly — you’ll finally stop winging it. You’ll have a clear, confident plan that works.
Plus, you won’t be doing it alone. You’ll be part of a tribe of photographers growing alongside you — celebrating your wins and pulling you up when things feel hard.
This mastermind is perfect for photographers who crave structure and a dependable stream of clients.
Entry is by application only. If accepted, you’ll be invited to a free 1:1 interview. With just 10 places available, we’re looking for photographers ready to take action and prepared to handle the growth this mastermind will bring.
Apply todayWhat's Included In The Mastermind...
12 Monthly Modules:
Live bite-sized, practical lessons that build your marketing system step by step.
- Monthly lessons designed to fill your calendar, build local buzz, and put your marketing where it matters most.
- Client experience, the most important part of marketing, how to influence what people are saying about you.
- Guest experts sharing practical strategies you can use straight away — and much more.
Leave this course knowing what works, why it works, and how to carry it into 2027 with confidence.
Group Coaching & Tribe:
Monthly group coaching calls, a private space where you can share wins, ask questions, and get support from photographers who truly understand your business.
- No more "doing it on your own"
- It's not you against the world anymore, you will meet fellow photographers who want to succeed with you.
- Team assignments designed to motivate by supporting each other.
A mentality of everyone is your competition is keeping our industry small. Together we win.
Done-for-You Tools:
Marketing is more than getting noticed — it’s how people experience your business. Marketing is legacy. Every touchpoint matters. You will receive:
- A Marketing calendar, plan ahead for success.
- Templates, for social media, real world marketing products, lead generating emails,
- Client induction scripts, key phrases to guide your leads to purchasing.
No more "what do I say", these tools will take all the guess work out of marketing and save you HOURS!
Client Experience Systems:
Learn how to create clients who not only return but refer you again and again.
- Create a seamless journey. From first enquiry to final delivery, you’ll learn how to design a client process that feels easy, personal, and professional.
- Add memorable touches. It’s often the small details — the follow-up note, the welcome guide, the little extras — that turn a good session into an unforgettable one.
- Learn the art of service. Discover what it truly means to support and care for your clients — especially new mums — so they feel looked after every step of the way.
When you put genuine care at the heart of your client experience, you don’t just create happy clients — you create lifelong relationships.
Optional 1:1 Accountability Calls:
Think of it as having Diana on your team. Monthly 1:2:1 sessions give you tailored advice, focus, and motivation to keep taking action.
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Spot the blind spots: It’s often the things you can’t see that hold you back. Diana will help uncover them — and show you how to move past them.
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Cut through the overwhelm: When everything feels urgent, it’s hard to know what to tackle first. These calls give you clarity on what matters most right now.
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Stay accountable: It’s easy to drift when no one’s checking in. Diana will keep you on track, so you keep making steady progress every month.
Because sometimes the difference between standing still and real growth is simply having the right person in your corner.
What makes this course different...
This mastermind is not for hobbyists. It’s for photographers who are ready to treat their photography like a real business. To get the most out of it, you’ll need:
- A way to track clients — a spreadsheet is fine, but ideally a CRM like Light Blue or StudioCloud.
- Booking & payment systems in place — even simple ones like PayPal or Stripe.
- A website you can edit yourself — so you can update offers, pricing, and content as we go.
- A marketing budget — for essentials like flyers, banners, email systems (e.g. Mailchimp), or small ad spend.
- Commitment — the willingness to show up, implement, and be coached for 12 months.
If you’re looking for a magic button that fills your diary without effort, this isn’t for you. But if you’re ready to do the work, with the right guidance, this mastermind will give you the strategy, tools, accountability — and a tribe of like-minded photographers who will walk beside you, celebrate your wins, and pull you up when things feel tough.
Entry is by application only. If accepted, you’ll be invited to a free 1:1 interview. With just 10 places available, we’re looking for photographers ready to take action and prepared to handle the growth this mastermind will bring.
NICE TO MEET YOU
Hi, I'm Diana Baker
A certified coach, newborn and family photographer.
I used to dread marketing myself. I knew I had to “put myself out there,” but most of the time I was brain farting my way through Instagram stories — never quite getting my message across, and always feeling like I was winging it.
11 years ago, I said: no more.
With careful planning and the right support team, I transformed my business into a well-oiled machine. Clients started finding me, booking became consistent, and I finally felt in control.
Now, with 25 years’ experience and hundreds of success stories from photographers I’ve supported, I’m passionate about helping others do the same — creating businesses they can be proud of.
Don't just take my word for it...
Holly
from Holly and Ivy Photography
Working with Diana has completely transformed the way I run my photography business. She has a real gift for helping you build a client-centred business, where every decision and experience revolves around delivering exceptional service. With her guidance, I’ve refined my pricing structure to reflect the true value of my work and learned how to communicate that with confidence and clarity.
Sophie Clapperton
from Perfect Pixels Photography
Want to say a massive thank you to Diana who took the time out her evening to help me prepare for a Newborn twins the info and tips was truly invaluable and I had a great session it was all down to Diana preparing me, I cant wait to book a course with Diana such a lovely soul.
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Create Success today
12 Months Marketing Mastermind Community Options
Mastermind Member
£150/m
Payment is only taken once your application and interview are successful. Joining fee £250, then 12 monthly payments of £150
APPLY TODAYMastermind + 1:1 Coaching
£250/m
Payment is only taken once your application and interview are successful. £350 joining fee, then 12 monthly payments of £250
APPLY TODAY30-DAY MONEY-BACK GUARANTEE
Try our Marketing Mastermind risk-free! If you aren’t completely satisfied, let us know within the first 30-days, we'll give you a full refund. T&C apply
How It Works
This isn’t a course you can just click to buy — it’s an application-only mastermind with just 10 places available.
How to apply:
- Fill in a short application form. Tell me where you’re at now, and what you’re aiming for in your business.
- Interview: Successful applications will be invited to a 1:1 interview with Diana. This is where we’ll explore your goals, see if the mastermind is the right fit, and answer any questions you have. Giving you the best chance for success.
- Acceptance & Enrolment: If it’s a fit, you’ll be offered one of the 10 places. Enrolment and payment are completed on the call to secure your spot.
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We Begin: In January 2026 we kick off with your first module — and your first 1:1 call with me, where we’ll map out your goals and your next steps.
Only 10 photographers will be accepted. Applications close 15 December 2025.
Apply todayI already feel stretched just keeping my head above water — how will I find the time to add this in?
Do I need to be tech-savvy?
Do I need a big marketing budget to succeed?
What if I’ve tried other courses before and they didn’t work?
What happens after the 12 months are over?
What if I’m just starting out?
What if I’m already established?
Stop winging it. Start building a fully booked photography business.
Only 10 photographers will be accepted into the 2026 mastermind.
Applications close 15 December 2025.